Shining a Light on Your Library’s Hidden Gems

One of the easiest ways to increase engagement—and help your community rediscover the full range of what your library offers—is to build a consistent “hidden gem” spotlight. Every week (or every other week), choose one resource that deserves a little extra attention: an underused database, a digital tool tucked away on your website, a staff-curated booklist, a new service, or even a themed display tied to local happenings or seasonal interests.

The magic of this approach is its simplicity. Patrons often don’t explore beyond what they already know, so these small, intentional spotlights help them stumble into something new. A single post, sign, or newsletter mention can introduce someone to a resource they didn’t even realize they had access to—whether that’s a genealogy database, an online language-learning platform, or a set of community events they might otherwise overlook.

You can also get your staff involved by letting them share their personal favorites. A “picked by your librarians” angle adds warmth and personality, and it naturally encourages a mix of materials and services. Over time, these highlights help keep your collection feeling fresh, while giving patrons an ongoing reason to check back in and see what’s new.

Try starting with one gem this month and see how your community responds—chances are, they’ll love the discovery.